ENROLL NOW!

Why Your Health Identity Matters More Than You Think

Most people try to change habits. Lasting change starts with understanding yourself.

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If you’ve started strong on your health journey before but life knocked you off track, this course is built for you. 

Start Your Identity Shift

No Extremes. No Perfection.
Just Sustainable Change Simplified.

 

Prefer personal support?

Work with me 1:1 

Book a Free 15-Minutes Call

- Free Training - 
Start With Direction, Not Pressure

A short introduction to Re-Routing, and why sustainable change begins with understanding yourself.

GET FREE MINI COURSE

WHO IS THIS FOR?

This course is for you if you’ve tried to get healthier before —
but the changes never really lasted.

 

You’re not looking for another strict diet plan or quick fix at the gym.


You want to understand why change has been hard and how to

build something that actually fits your healthier life.

 

You’re open to reflection, small steps, and sustainable progress.
 

And you you’re ready to stop repeating the past and start

choosing a better direction for a healthier self, starting today.

You don’t need a new personality

to become healthier.
You need a clearer direction.

Start Your Identity Shift Today

WHO AM I?

I’m Johannes Flood, creator of the Health by Design Academy — a framework designed to help you build health on your terms, with routines that actually last.

I’ve worked in health and fitness for over two decades, and for the past several years I’ve coached full-time from my own training facility—working with real people, real lives, and real challenges.

For me, training is part of life—but health is bigger than performance, appearance, or numbers. It’s personal.

That’s why this work isn’t about diets, calorie counting, exercises or workouts. It’s about understanding yourself—your patterns, your identity—and building something sustainable from there.

If you’re ready to stop starting over and move forward with clarity, you’re in the right place.

— Johannes Flood
Founder, Health by Design 

Work With Me 1:1 Online

Personal Coaching for people who want clarity, consistency and sustainable change - without extremes.

Book a Free 15-Minutes Call

- What You Get -

  • Identity-first Coaching > Stop starting over
  • Personalized Plan > Guidance that fit your life
  • Accountability & Feedback > Structured Follow-ups
  •  Individual training program > Boost your confidence 

              1 x 60 Minutes $500

              5 x 60 Minutes $1699 Best Value