Anyone who wants to get healthy routines but never
got over that hurdle to get the squeaky wheel oiled.
Usually, this is due to:

• Being overwhelmed where- or how to get rolling.
• Setting the bar to high and seeding self doubt.
• Losing track of your abilities and identity.

We pride ourselves on keeping healthy routines simple and work from within rather than following the latest health magazines and industry buzz from the outside.

• Instant access to over xxx hours of video training covering EVERYTHING from how to approach physical health to staying on track going strong.
• Join our 2-week virtual event HBD LIVE. We run them twice a year and your ticket is included in the academy price! 

The short, and perhaps painful truth; is that health isn't counted in days, weeks nor months. Healthy routines are achieved with structures throughout life. 

That said, if you're keen on changing from where you are today to where you want to be tomorrow, the best day to start was yesterday. The second best day is today. 

Some people have goals that are ambitious and that’s legit as a source for inspiration. For me as a Coach however, we are focusing on the journey to achieve rather than breaking personal records.

Life is about evolving, and for every step forward there will be new challenges. Widen your view, think bigger and believe in yourself.

No Extremes. No Perfection.
Just Sustainable Change Simplified.

HEALTH BY DESIGN ACADEMY

Now this is what we're here for!
With over X hours of video training covering EVERYTHING from how to approach physical health to staying on track going strong. The Health by Design Academy is the only Health training you will ever need!

• Available Instantly
• Downloadable Guides
• Lifetime Updates
• For ALL levels of ability

Individually valued: $199 

INTRO TO HBD

We're staring off with getting familiar with HBD, it's sections and how to approach the course for maximum value.

DREAM OF TOMORROW

As the name suggests, this section is about putting feelings into words and get down to what it really means being a better self. 

WORK WITH TODAY

In this section, I'll will introduce you how to change your mentality and how to approach health. 

UNDERSTAND YESTERDAY

This section is about understanding why you have been struggling and how to use past experience as your strength!

SHOWTIME

As the name suggests, this section is about finding your rhythm and getting that juggernaut going with guns blazing.  

BONUSES

This final section holds a few useful videos (such as ....) that are separated from the main topics but still holds value on your journey. 

A Free ticket to one of our HBD LIVE events!

To complement the online tutorials in the Academy we run two virtual LIVE events each year. Our next live class is <Month Date X-Y> You'll get to:

• Work through the training together
• Join Daily live Q&A sessions
• Practice what you learn
• Get inspired by others
• Receive encouragement

Individually valued: $99 

FIRST COACHING SESSION: 50% DISCOUNT

If, rather than working through HBD as part of a group, you'd prefer to work with me personally; these 1-1 calls are for you. Use them to ask questions up front or to get feedback later.
There's no time limit on when they can be used.

Individually valued: $500 per hour 

AVAILABLE ANYTIME ANYWHERE

All of the Health by Design Academy training is available any time on any device so you can pick up where you left off while on the go! So long as you've got a stable internet connection, we've got you covered on:

• iPhone
• Android
• Tablet
• Laptop
• Desktop 

Individually valued: $49

This course is for you if you've tried to get healthier before
- but the changes never really lasted. 

You're not looking for another strict diet plan or quick fix at the gym.

You want to understand why change has been hard and how to build something that actually fits your healthier life.

You're open to reflection, small steps, and sustainable progress. 

And you're ready to stop repeating the past and start choosing a better direction for a healthier self, starting today.

WHO AM I?

I’m Johannes Flood, creator of the Health by Design Academy — a framework designed to help you build health on your terms, with routines that actually last.

I’ve worked in health and fitness for over two decades, and for the past several years I’ve coached full-time from my own training facility—working with real people, real lives, and real challenges.

For me, training is part of life—but health is bigger than performance, appearance, or numbers. It’s personal.

That’s why this work isn’t about diets, calorie counting, exercises or workouts. It’s about understanding yourself—your patterns, your identity—and building something sustainable from there.

If you’re ready to stop starting over and move forward with clarity, you’re in the right place.

— Johannes Flood
Founder, Health by Design