Hi, I'm Johannes Flood

I've spent over two decades working where coaching and training meet. Because I've never been particularly interested in training muscles without understanding the person they're attached to. 

Training matters. Strength matters. Performance matters. But so does everything that happens during the other 23 hours of your day.

That's where coaching comes in.

I'm interested in why we do what we do, what makes us change, and what helps us keep going when motivation inevitably decides to take the day off. 

Which, inconveniently, it does quite often. 

How My Knowledge Translates to Your Results

Since 2019, I've run my own coaching business full time, working hands-on with people to find an approach to health and training that fits their life — rather than trying to fit their life around a training program.

Today, I coach, train, write and talk about health, exercise and human behavior — combining science, experience and a fair amount of curiosity.

The goal isn't simply to become better at training;
It's to become better at taking care of the person doing it.