Why Your Health Identity Matters More Than You Think

Most people try to change habits. Lasting change starts with understanding yourself.

If you’ve started strong on your health journey before but life knocked you off track, this course is built for you.

Start Your Identity Shift

No Extremes. No Perfection.
Just Sustainable Change Simplified.

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- Free Training -
Start With Direction, Not Pressure

A short introduction to Re-Routing, and why sustainable change begins with understanding yourself.

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WHO IS THIS FOR?

This course is for you if you’ve tried to get healthier before —
but the changes never really lasted.

You’re not looking for another strict diet plan or quick fix at the gym.

You want to understand why change has been hard **and how to**

build something that actually fits your healthier life.

You’re open to reflection, small steps, and sustainable progress.

And you you’re ready to stop repeating the past and start

choosing a better direction for a healthier self, starting today.

You don’t need a new personality

to become healthier.
You need a clearer direction.

Start Your Identity Shift Today

WHO AM I?

I’m Johannes Flood, creator of the Health by Design Academy — a collection of courses designed to help you build health on your terms, with routines that last.

I’ve worked in health and fitness for over two decades. For the past seven years, I’ve run my coaching business full-time from a fully equipped gym and training facility. During that time, I refined the framework that later became Health by Design — working with real people, real lives, and real challenges.

Now I’m bringing this work online, step by step — starting with Re-Routing: The Identity Shift.

For me, training is part of life — a meaningful part.
But it has never been just about appearance, numbers, or personal records. Health is bigger than that, and far more personal.

That’s why Re-Routing includes no calorie counting, no workouts, and no performance goals. This first course is about you: your experiences, your patterns, and understanding why healthy routines may have been hard to sustain in the past.

Re-Routing is for anyone who’s ready to stop starting over — and instead change direction with clarity and intention. By the end, you’ll have a clear direction and a simple foundation you can actually stick to.

— Johannes Flood
Founder, Health by Design

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Personal Coaching for people who want clarity, consistency and sustainable change - without extremes.